¶ Telephone (1)
Index Entry
The design scientist deals in comprehensive artifacts to alter the environment; he also deals in how do you produce the artifacts, what are the relative efficiencies, what are the alternates, and what are the options, of how it mixes the structural and mechanical, the electrical and the chemical. The design scientist has to know about all these aspects and be responsible for not only designing the end product, but How do you produce it? Having produced it, How do you get it where it needs to be? And he designs the economics of it; so he shows that it will be working much better being rented as a service industry like the telephone than being sold. If you sold all the telephones then people would hang on to their old ones. (They have brought in some classical modern designs or a modern rock designed telephone instrument; and they’re really no good.)
The most extraordinary thing is that the telephone makes its money by frequence of use of the telephone. They’ve found that everyti the phones away and given them back a better telephone that’s clearer or easier to talk over, people use it much more. So they have found that by improving and
