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Index Entry
New York City:
"buildings and thus terminated all the old enterprises that constituted Madison Avenue. They have built a new canyon in the Universe, whose preoccupation with the abstract function of shaping men’s conditionable reflexes, through advertising, has caused the words ‘Madison Avenue’ to hold an entirely new meaning–having nothing to do with a physical avenue itself, but with their ‘corporate image’–the collective archpropagandist, proselytizer, inducer, and seducer.
"Propaganda, like most of New York’s manufactured products, has little weight or physical substance. Pittsburgh produces steel; Chicago warehouses wheat, steel, and cattle. New York manufactures pattern abstractions. London’s stock market, the Paris Bourse, and other world exchanges long predate New York in the exchange of abstract enterprise equities, but New York today centralizes all the world’s anticipatory discounting of forwardly reckonable values.
“The United Nations’ world headquarters came naturally to New York as the most concentrated pattern-processing and exchanging center. New York is today the world’s chief publishing”
