¶ Corporation (2)
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RBF Definitions
"profited, ‘made money,’ he had to distribute his earnings (suggestions, toil, sweat, wounds, and dedication) amongst the backers. But if ‘he’ became involved in loss and ‘financial obligations’ and any other ‘costly responsibilities,’ the backers were protected by law from any individual, personal, financial, or moral responsibility. The creditors must look for recompense to the abstract or ‘imaginary human’ or ‘corporate ghost’ whom or which they had ill advisedly trusted. This became an irreversible risk: everything to win and nothing to lose but the net bet.
“Over the centuries the wealth amassed through this corporate mask built up such unassailable prestige that it could afford to invent an abstract ‘admirer’ of itself in the form of a ‘corporate’ (pretence bio-organism) ‘image,’ the advertising and public relations corporation which could develop such verbal cosmetics skill as to gradually build the corporate image into a moral and thrilling ‘Being’-- with supposedly enormous goodwill and far-sighted responsibility for the welfare of all humanity. 'Pollution is a matter best solved by the corporate ingenuity, power, and (of all things!)”
¶ Citations
- DECEASE OF MEANING draft, pp.22-23, 28 Apr’71
