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Advertising:
"… It is extravagant to employ the beginnings of a scientific breakthrough, which may be of the first order, for the sake of piqueing the skier’s curiosity. It would be easier to satisfy the skier’s psychological aloofness to a basketball by painting the boards alternately gold, red, and black-- suggesting it is a royal outpost of the Czar’s winter palace.
“Advertising men are prone to shoot your atomic warheads at mosquitoes so that when atomic warfare comes-- all you have left is DDT.”
Cite CULTIVATE THE POSITIVE, 9 May’57
